Ideation
The full scope of our teams ideation to be seen on our collaborative google docs page, which acted as a space where we could all pose ideas, concepts and solutions to work towards a combined solution.
Mind Mapping:
The image to the left displays our ideation of solutions to F.O.M.O with the concept of J.O.M.O.
It is a mind-map of our ideas to advertise an event that promotes J.O.M.O, and all the information we would need to know in order to develop our advertisements. The mind-map lead us to understanding that to effectively target our audience we would need both an online video advertisement as well as physical flyers and stickers that audiences can engage with.
The mind-map also gave impetus to our media story being in the form of a podcast, as it would be easily accessible to audiences thus not feeding into a fear of missing out and promoting J.O.M.O to even busy audiences.
Stakeholder and Empathy Map:
