Media Story
Our media story will be in the form of a podcast due to its ability to “cater to a market of multitudes” (McHugh, 2016).
What is our motivation?
Our motivations for this podcast are to dually address; audiences who cannot attend the event whether it be due to location inconvenience, financial obligations, lack of time or any other circumstance but they are still included in the JOMO movement, encouraging them to learn and expand on it in their own ways. While also addressing those how are potentially interested in the event acting as a means of gaining support, excitement and engagement with the event before it even occurs. Overall, the podcast works to both promote and educate audiences about JOMO and the One Moment Festival in an approachable and digestible yet factual manner, while also creating a context and excitement for the pending event.
What are the economics of producing this podcast?
On most platforms such as Soundcloud and Youtube posting podcasts are free, however, fees may apply depending on media channel. Being invited onto a radio station can also be a free option, such as FoxFM, Triple M, or other podcast channels like uncannyannieblog.
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What are the qualities of a podcast in regards to authenticity and audience engagement?
Due to the informal and conversational tone podcasts hold, audiences feel an increased sense of authenticity and as through they are part of a larger discussion that still remains personal. Additionally podcasts ease of accessibility allows audiences to sustain engagement with the medium over other media forms that require a more dedicated viewing of the text.
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What are the media habits of your intended audience?
The podcast could be our means of targeting audiences who were left out of the advertising campaign, possibly audiences that are too busy to attend an event but would rather learn about JOMO through an accessible medium that they can listen to while on public transport.
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What type of podcast/what form will it take?
Type of podcast:
The podcast will be the form of narrative storytelling and promotional (which consists of the creation of “well researched and carefully crafted programmes...often available as both podcasts and broadcasts...commonly called ‘documentaries’, ‘features’ or ‘documentary features’” (McHugh, 2016).
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When will the podcast be released/available for target audience (Month/Year/Day)?
The podcast will be released prior to the event, roughly a month before. This will enable us to not only create a context for our event but also share the message and meaning of JOMO with a larger potentially global audience. We will be talking about social media and the excessive use, as well as the new concept of JOMO and how exactly it can be implemented into everyday life and benefit individuals.
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Where will the audience be able to access this podcast?
The audience will be able to access the podcast for free on all forms of new media including Soundcloud, Spotify, YouTube and Apple Podcast. As well as, having a partnership with FoxFM that has helped promote the event and the podcast will go to air on their channel
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Why is the podcast being used to tell the story?
We have decided to use podcasts as our medium for telling this story because as a whole podcasts are easily and rapidly available thus allowing us to target a larger more international audience, spreading the concept of JOMO. While also being low- cost to produce and distribute, allowing more focus to be placed on providing audience with factual and well thought out information.
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How can our media story fit with the audience’s habits?
Our media story should be easily accessible by our audience. This will enable and ensure direct- deliver of our content, rather than troubling the audience/end user in going out of there way to do something that they may or may not be interested/wanting to invest time/energy in. As our target audience will be millenials (more specifically: Female: 18-25 years of age & Male: 18-22 years of age) who are interested in social media (and the use of it), are interested on having a balanced life (social life and personal time) or even those just curious about the concept of JOMO who would like to learn more about the concept in an approachable manner.
Who would watch/listen/engage/interact with this story?
Passive listeners
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How would the finished story be distributed?
Via radio stations that invite us on air, then that podcast will be distributed via spotify, apple podcast, youtube, soundcloud and via our social media channels.
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How is the choice of medium, materials and distribution reflected in the way you tell the story?
Due to the conversational style that podcasts embody, it makes the information more accessible and easily understood.Podcasts can be distributed easily, and accessed by many, which will allow more promotion around the event and awareness about JOMO. Radio stations would allow for passive listeners to hear the content and people that we are not specifically targeting.
Mind-Map:
Script:
Podcast Presenter:
Hello hello hello, welcome to today’s podcast. On-air this morning we have something a little different in store because we have some special guests in the studio today. The innovators behind the One moment festival.
Now now not the typical festival you’re all thinking about. Not a Coachella 2.0? no it’s a festival with a twist.
So I have with Me, Candice from ‘One Moment’ Festival to give you an insight and the purpose behind this festival.
One moment spokesperson:
Hey everyone, yes one moment is a festival with a twist. The team at one moment is very interested in the idea of disconnecting from technology and social media. The idea came about when one of our team members realised she’d spent far too much time on her phone, averaging 4 and half hours a day.
Podcast Presenter:
Wow that’s a lot, how do I check my average?
One moment spokesperson: Just grab your phone go to settings and press screen time and your phone actually breaks down your percentage of time spent on which apps. It can be shocking to realise.
Podcast Presenter:
I am not comfortable to share mine on air...wow, that’s not good.
One moment spokesperson:
Yeah look its surprising statistics hey. Well we sent out a survey, because we wanted to understand peoples phone use and also get a grasp on the idea of FOMO. Yes FOMO, which is the fear of missing out, which is a big issue within both broad society and with the youth of today’s day and age.
You may laugh at this idea, that as a company we are so focusing on FOMO, however as we were researching into the dependency people have with technology and social media, we saw the staggering evidence on mental health problems, such as anxiety and depression.
However, our campaign doesn’t want to harp on the negatives and we want to use them as positives. Hence, why we have flipped FOMO, and found JOMO, which is the joy of missing out.
Podcast Presenter:
JOMO you say, I’ve never heard that before?
One moment spokesperson:
Yes well it’s a recently coined term, we decided to investigate the power of ‘now’, how we can help people disconnect from technology and connect them to the present and providing them with tools and activities that they will be able to utilise and practice in their everyday life.
Podcast Presenter:
So, is that what the ‘One Moment’ Festival will be based around?
One moment spokesperson:
Yes, that’s exactly right! We are working closely with Headspace and think we’ve come up with an event with a twist. So, One Moment isn’t like Coachella, where there’s competition in-terms of posting for Instagram or anyone else. It is actually the complete opposite. We are going to have a marketplace on the ground floor, with food & drinks, clothing stalls and mental health advocates. Meanwhile, upstairs we have a DJ and D-floor that will also act as a yoga floor and we will hold a few yoga classes throughout the day. And the big catch is, you will have your phones, but you won’t be able to use them.
Podcast Presenter:
What do you mean can’t use them?
One moment spokesperson:
Our team at the event will partner up with Yondr and give everyone a phone holder that will remain open or closed by the event officials...something that would really give people the opportunity to be present with where they are.
Podcast Presenter:
I’m not going to lie...I’m really really intrigued about this!
One moment spokesperson:Yeah it’s something super different and we love that we can be one of the first that’s jumping on board with this JOMO concept. We don’t want to deter people from using technology, it’s something we live with and it is deeply ingrained within our society. However we want people to be more conscious and be a little more balanced with technology and social media use and be present in this moment for at least ‘One Moment’.